 Connecting with Fans: Translate Your Marketing Information into Incremental Revenue |
|
Services to leverage your most valuable asset: YOUR CUSTOMER/FAN DATABASE! Pregame Marketing LLC is a “best-of-breed” sports marketing service provider. We help professional sports franchises to identify new prospects and deepen relationships with their greatest assets, their fans. Whether for corporate or premium seats, individual ticket purchase sales or other sales and marketing initiatives, Pregame Marketing offers the experience and solutions to generate incremental sales. Our “best-of-breed” sports marketing solutions support direct marketing, email marketing, telemarketing, sales and marketing planning, lead generation and tracking, event promotions, customer analysis and “on demand” database marketing applications. Solutions include: “Marketing On Demand” Sports Marketing Portal · Database marketing integration and strategy. All of your customer, sales/marketing and transaction information in an easy-to-use online marketing database. Marketing Data Content · For prospecting, lead generation, acquisition programs and retention programs Data Processing and Customer Data Integration · For more effective and accurate sales and marketing initiatives and creating a 360: view of your customer. Email Marketing & Email Appending · For retention and acquisition programs as well as event, promotion and last minute ticket sales! Modeling and Analytics · To better understand your fan base, identify and market to predictive behavior and to leverage look-a-like models to identify your best prospects! We’re all about sports and sports marketing! Pregame Marketing offers solutions to translate your marketing information into profitable action allowing you to make better decisions! Our goal is to establish a long-term relationship that will bring value not only to your immediate sales and marketing initiatives but on ways to leverage your sports organization’s assets in years to come. We would be delighted to be given the opportunity to present our capabilities, listen to your needs, and prepare a strategy aimed at increasing your top line! “Marketing On Demand” Sports Marketing Portal (learn more) Our "Marketing on Demand" sports marketing portal is an easy-to-use, online database marketing application that lets you make the most of your sales and marketing programs by giving you instant access to your corporate and Improve your sales and profits by acquiring and retaining high value fans while generating meaningful incremental revenue premium customers and prospects. MARKETING DATA CONTENT Better information means better returns for you and your sales and marketing initiatives. We are data agnostic and can provide you the best sales and marketing data that will provide you the greatest incremental benefit. Business Data – The three major business information providers have strengths and weaknesses. Depending on your need or application, we’ll provide data from all three, infoUSA, Dun & Bradstreet or Experian, by providing a base file from one provider and incremental unique records from the other two providers. This gives you the greatest coverage from a single source, all at a better price than going directly to the provider themselves. Consumer Data – Being data agnostic has many benefits to you, we can provide the best information from any source be it Acxiom, Experian, Equifax, and other consumer files thus giving you the greatest coverage from a single source, all at a better price than going directly to the provider themselves. New Mover Data - We offer leading new mover information that will allow you to identify movers who move within your designated market area (DMA) or are new to your DMA. This presents a great opportunity to communicate your brand to the new household. Ethnic Data – Identify different ethnic households within your DMA for specific sales and marketing promotions. Appealing to the recipient’s ethnicity can increase the return on your sales and marketing dollar. Lifestyle Data – Great for segmentation purposes by indentifying lifestyle attributes that can equate to a better understanding of customer/fan behavior that can drive messaging and offers. EMAIL APPENDING Email has grown beyond an interpersonal communications tool into a business-to-consumer and business-tobusiness communication platform. It is the most effective, immediate, targeted and inexpensive way to directly reach your fans, as well as the most widely used Internet based application today. Email has truly become ubiquitous, surpassing phone, fax, postal, and express delivery services combined. By appending email addresses to your customer database, you can expand your marketing options and receive tremendous customer communication benefits. Online marketing has become an important channel in today's sports marketplace and a very cost effective way to communicate last minute promotions and events. Reverse email appending is available as well. Many teams collect just emails addresses on team websites or from various marketing offers, we can append their USPS address along with relevant demographic information giving you a clearer picture of your sales and marketing responders. DATA PROCESSING & CUSTOMER DATA INTEGRATION (CDI) Protect and add value to your most valuable asset: your customer/fan database. We will find more duplicates, save you more marketing dollars and improve your response rates better than anyone else, allow us to provide a free test. A duplicate analysis is done for each client to determine the optimal duplicate identification logic. Data processing can help you target your direct marketing campaign and better understand the results through comprehensive reports. We can assure you of the highest data processing quality as we: · Enhance your customer/fan information with business firmographic or consumer demographic data · Key code, standardize addresses, correct ZIP codes, CASS-certify · Update moved customers through NCOA-Link · We divide our Merge/Purge service into Consumer and Business, making sure that your Merge/Purge is relevant to your specified data process goals while focusing on accurate B2B or B2C results · Generate Postal presorted outputs to maximize your postal discounts · Perform suppression services to identify do-not mail, federal do-not-call, decease, and other federal or state requirements Customer data integration (CDI) is our specialty. Gain an unparalleled insight into your fans. To make intelligent decisions about your customers and prospects, you need to have a single complete view from all facets of your organization, across all sources of customer data, legacy systems, lines of business and channels regardless of touch point. This allows you to stay on top of changes as your business evolves as well as to focus more on business intelligence and strategy and less on data management. EMAIL MARKETING SOLUTIONS Make Pregame Marketing your e-marketing partner. We develop, host and manage interactive e-marketing applications that dramatically improve your customer/fan interaction capabilities. We do it fast and we do it according to the specific needs of your unique business. Our email marketing solutions covers all aspects of your email broadcasts and campaigns from creation to delivery and reporting. In today's complex e-mail environment, you need a service provider that offers flexibility and expertise. Flexibility to provide you with the solutions you need to be successful. Expertise to navigate the challenges of deliverability! Automated e-mail communications are the most efficient and effective way to provide consistent, timely communications with prospects, customers and partners. Pregame Marketing has the tools and expertise to design, implement and manage real-time e-mail deliveries that are triggered by database “events”. CUSTOMER AND PROSPECT ANALYTICS & MODELING External data on its own is of no use without properly leveraging it through evaluation and analysis for marketing applications. Pregame Marketing gives you the power to increase your customer base with the most advanced targeting and analytical research toolset in the industry. From customer profiles to customized models, our team of statisticians can assist you in meeting all of your needs. Our analytical capabilities are best outlined by focusing on a sports marketer’s top strategic objectives – New Customer Acquisition, Customer Development, Retention and Reactivation, and Merchandise Marketing. Pregame Marketing - "Your Ticket to Incremental Corporate, Premium & Event Revenue" |
|
|